Lime Crime is a vegan, cruelty-free cosmetics with the main store located in Los Angeles, California. It has been certified by PETA and Leaping Bunny in never being tested on animals. That’s just one great thing about this store, but when you glance at their site, you are hit by an explosion of color, and different products to meet your needs. The company was founded by Doe Deere, who wanted colors and make-up to match her rebellious personality, having launched her line in 2008. Her product is carried online, but in such stores as DollsKill, Planet Beauty, Amazon, and Dote, just to name a few. Lime Crime is sold globally, not just locally, and it has millions of fans.
Checking out the packaging was fun, as one of the newer products, called MI$F (moms I’d like to follow), comes in a four-color lip pack that looks like a pink cigarette box. They have rose tins of color combinations, pop on nails in funky shades, lip shades in metallic, diamond crushers, and matte. The company offers semi-permanent hair color in a plethora of shades that won’t damage your hair. They have highlighter palettes for your face, eyeshadow palettes for your eyes, and all come in gorgeous packaging. Make-up and hair care so colorful and dazzling, that you can easily channel your inner rebel.
The company also supports several charities and has given over $16,000 to them. They have given to the Red Cross, Adopt NY, which is a charity for animals forced to leave homes during Hurricane Sandy in NY, Girls, Inc., a charity program that educates and empowers young girls, Bideawee, the oldest no-kill animal shelter in the U.S., HOLA, an after school charity for kids in LA., and more.
The company offers gift cards, can get a student discount of 15% even on sale items, refer-a-friend discount of $5 when you spend $30, and there are other promotions and sales going on currently for Mother’s Day. The press on the company is fantastic, as they have been featured in such magazines as Elle, and Marie Claire, and websites such as Refinery29 and Popsugar to name a few. What’s not to love about Lime Crime?