It was only a matter of time before Lime Crime released a line of exciting hair dye shades. After all, founder and CEO Doe Deere has been rocking the pastel hair look long before it became a dominant beauty trend.
Having recently announced the Unicorn Hair line of semi-permanent dyes, the brand is once again taking the beauty world by storm. With thirteen shades that originated from Deere’s wild and colorful imagination, there’s a hair color for everyone.
Favorites include Bunny, the quintessential baby pink, as well as Dirty Mermaid, a muted teal. Since the Unicorn Hair dyes are semi-permanent, Lime Crime customers are encouraged to have fun trying out different shades.
Like all of the brand’s products, Unicorn Hair dyes are completely cruelty-free as well as vegan. The formula is free of harsh chemicals and boasts a vegetable glycerin base. Vegetable glycerin is a natural humectant derived from plants that draws moisture into each hair strand. The formula has also been designed to not stain surfaces and fabrics.
Each Unicorn Hair shade can be purchased in the form of a tint or a semi-permanent, full coverage dye. Tints last for about ten weeks and add a touch of color to light blonde strands. The full coverage dyes last up to about twelve weeks and will thoroughly coat strands that are darker shades of blonde.
The brand is known for its fun and whimsical packaging and the Unicorn Hair line is no exception. Each plastic jar has a pastel pink label with silver iridescent, glam rock-inspired text. Best of all, each jar is only $16.
About Lime Crime
Since 2008, the cosmetics brand has been launching imaginative products for makeup enthusiasts who aren’t afraid of standing out in a crowd. The brand is known for its fun approach to color, offering products in a variety of dreamy and bright shades.
Doe Deere founded the company in an effort to encourage makeup lovers to have fun experimenting with color. Deere believes that women should use makeup to express themselves rather than cover up their flaws.
To see the variety of Unicorn Hair shades available, visit the company’s website.