Nick Vertucci’s success journey is quite uplifting. Unlike most other success stories that only follow the rags to riches trend, his completes the cycle with back to rags and later to more riches. The book unpacks the journey of an entrepreneur and survivor, in a story of a man who had it all before the Dot-com bubble, lost it all during the crash, and how he recollected himself back to riches in the decade that followed.
Nick Vertucci outlines his journey here, the steps he had to take as well as principles he had to abide with and how anyone can use similar strategies to accumulate wealth. Here are some of the most important lessons that one can learn from the book, Seven Figure Decisions: Having the Balls to Succeed:
1.There is no success without risks
When introducing the book to the world, Nick Vertucci mentioned that ‘you don’t strike it rich by playing safe.’ This means that if you are to accomplish anything tangible in life and as an entrepreneur, you need to stretch beyond your comfort zones. Don’t just wait for opportunities, you have to wake up, find, and trap them.
2.You need to learn how to overcome your fears
Nick emphasizes that after the technological market crash, he never imagined how he could recover from such a terrific loss. His fear of the unknown even pushed him into joining the police service instead of starting over immediately. However, he learnt how to change this fear of starting a business into strength after an encounter with a real estate industry player that introduced him to the house flipping business.
3.Keep aiming higher in life and in business
When Nick Vertucci started out, he could have just been comfortable with the fact that his business was breaking even and leaving him with pocket change. However, he adjusted his sails and aimed even higher in life and in business. He looked beyond his startup breaking even and thought of turning it into a highly profitable venture.
4.Customer service can make or break a startup
Nick Vertucci emphasizes the need to put customer satisfaction in every of your business undertakings. He emphasizes that if you hope to attract loyalty that then breeds formidable business structures, you need to first learn how to put customer satisfaction before personal ambitions. Vertucci reckons that most business startups fail because of poor customer retention skills. You should, therefore, ensure that you satisfy and retain your initial clients as they form a solid marketing base for your business.