Global advertising is an important contributor to economic growth, but individual marketing agencies differ on the role advertising plays. Whether an organization is small or large, marketing is used as an avenue to create customer interest through consistent advertising. This involves frequently creating advertising campaigns that involve an array of decisions for planning, formulating, delivering and evaluating an advertisement initiative.
One of the renowned marketers of all time is Nizan Mansur de Carvalho Guanaes Gomes. Mr. Guanaes’ incomparable skills in marketing and advertising have made him very popular. Mr. Guanaes is a co-founder and partner of ABC, the biggest Latin American communications group and the 18th largest communications firm in the world. The holding company is made up of 18 firms with operations ranging from marketing and advertising to entertainment and content.
Nizan Guanaes has founded several companies such as DM9DDB and Africa propaganda among others. The companies he established have now merged to form ABC communications group. It is apparent that Nizan has contributed a lot to the advertising and marketing industries. His efforts and accomplishments have been acknowledged on several occasions. The Financial Times once recognized him as one of the five most influential Brazilians. Advertising Age named him one of the 21 global influences on media and marketing. Fast Company magazine recognizes him as one of the “100 most creative people in business.”
Apart from advertising and marketing, Nizan Guanaes dedicates most of his free time to social causes that focus on education, health care, entrepreneurship and preserving Brazilian culture. He contributes to the UNAIDS High Level Commission on HIV Prevention and was even appointed UNESCO Goodwill Ambassador.